When planning a website, one of the simplest yet most powerful ways I’ve learned as a creative designer so far, is the rule of three. The rules are very simple:
01. Website is an Experience.
Everybody loves a good experience. More than just a pretty photo or a nice typeface, a website is an experience that evokes feelings and emotions. Times moved on and our expectations of websites have definitely changed. Responsive, speed, content, usability, quality photography, simplicity, and SEO friendly are your absolute non-negotiable when planning your website. Plus, your customers will love experiencing more about what you have to offer - and their growing loyalty will prove it.
02. It’s all about Authenticity.
There is more and more demand for authentic, genuine content that doesn’t sugar coat or overstate the facts. Clearly, Snapchat has taught us the power of transparency! A good website will show the true you in a way that connects with your audience and leaves a feeling that they won’t forget. Instead of relying on people to use their imagination, show them the brand as it is. When you’re able to prove your authenticity, you’ll find website trust skyrockets as you foster transparency and invite people in and click-through every page. So make it your mandate to have every customer feel like they know you. Be authentic!
03. Have some Personality.
When a new user hits your account for the first time, it should look like a well crafted knitted blanket that has been lovingly crafted, carefully structured and meticulously produced. I’m working on two websites right now: one for an executive recruiting agency and the other, an IT company that offers in-house, bespoke information technology services. I know that sounds obvious, but I speak to so many business owners who are disappointed with the website design their ‘web designer’ has created for them, when in actual fact, they have been working with a developer whose talents lie in the functionality of the site rather than the aesthetics.
Suggestion: Do your research and have a solid idea of what sort of style you are after - it’s so important that your website demonstrate these three rules so pick the right designer for your website, scrutinize the portfolio and ask yourself whether what you see reflects what you hope to see in your next website. You should see at least three or four projects that excite you. Hope it helps!